A/B Testing

A way of determining which of two designs performs better based on user response. This technique can be applied to webpages, email campaigns, and more.

Above the Fold

This term refers to everything the user sees upon viewing a website in their browser prior to scrolling further down the page.


This refers to how easily users can access web page content. For example, if someone is hearing impaired and the web page requires sound to understand the meaning then that…