This is a link from other websites that point to a specific page on your website. nnBacklinks are important for SEO but only if done properly. There are spam and…

Banner Blindness

When a user is presented with too many images and CTAs in a rotating carousel and ultimately decide not to pursue any of the options provided.

Barrier to Entry

A factor that prevents a user or group from entering a specific market or industry because of economic, technological, or regulatory reasoning.